E-commerce, brand equity and managing the Amazon marketplace: a response to the EC’s VBER consultation

The EC’s consultation on the Vertical Block Exemption Regulation (VBER) and Vertical Guidelines (VGL) closed for comments on 27 May 2019. Euclid Law responded to the consultation, calling for greater clarity around restrictions on online marketplace sales in order to preserve brand equity. To support the response, Euclid Law also submitted an expert report entitled ‘Amazon and the growth in online marketplace sales’ by James Thomson, formally the business head of Amazon services, and now a partner at BuyBox Experts, a managed services agency supporting brands selling online. A full copy of our response is available here and the expert report is available here.

Sarah Long’s short LinkedIn opinion on the consultation is available here.

We are the go-to firm for any company looking to overcome regulatory hurdles in the UK and EU. Our lawyers offer real solutions based on real experience.