BWG Connect, Vorys eControl & Euclid Law invite you to participate in an interactive discussion on Feb 24, 2022, 12:00pm – 1:pm EST / 5pm – 6pm GMT
In this webinar, Sarah Long, Partner at Euclid Law, Daren Garcia, Partner at Vorys eControl and Jessica Cunning, Partner at Vorys eControl will discuss the similarities and differences between a U.S. and European online sales control program to achieve successful eCommerce growth.
- The critical need for online sales control across geographies
- Key distribution and sales control elements needed to address growing challenges
- Differences in seller enforcement & monitoring tools when in the U.S. vs. Europe
- Online sales control as a function of empowering sales growth and protecting brand value
by Becket McGrath
Selective distribution offers brands a ready-made and well established means of ensuring that their products are sold in a consistent and high-quality sales environment across Europe. It does so by limiting sales of a brand’s products to a network of resellers that meet its specified selective distribution criteria, with all others placed on the other side of the network’s protective moat. Resellers who commit to support a brand, for example through investment in point of sale materials, marketing spend, or staff training, are rewarded, while access to products by less committed retailers is cut off. As a result, the brand’s products are presented in the best light and competition between brands is enhanced.
Read Becket’s full ‘Brand Licensing’ article from Wolters Kluwer‘s October 2020 edition of The Licensing Journal here.