Response to the Public Consultation on the draft revised Regulation and Guidelines
Euclid Law Ltd.
1. Euclid Law Ltd. (Euclid Law) is a boutique competition law firm, with offices in London and
Brussels. We advise on all aspects of EU and UK competition law. Euclid Law is also a
founding coalition member of eControl GlobalTM, through which we work closely with US law
firm Vorys, Sater, Seymour and Pease. Our European eControl practice has a particular focus
on advising brands on the roll-out of selective distribution systems.
2. Our lawyers advise on the compatibility of distribution agreements with EU competition law
on a daily basis. We also have experience of representing clients in investigations of their
distribution arrangements by the European Commission (Commission) and National
Competition Authorities (NCAs). As well as advising a wide range of brands, from globally
established companies to start-ups, we have advised online retailers, marketplace operators,
brick and mortar retailers, software companies, sporting rights companies, financial services
companies, insurance companies, gaming companies and pharmaceutical companies on their
3. We are submitting this paper from the position of practitioners who see merit in having a
rational, predictable and up to date competition law regime for vertical agreements. The views
stated are our own and do not necessarily represent the views of any client of our firm.
Download and read the full memo here.